SEO Optimization

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First: Defining SEO

Improve search results in English SEO Search Engine Optimization and abbreviated (SEO or SEO) is the science of improving the appearance of a website page or a website in the results of search engines like Google so that it appears in the first results

This is done by studying how search engines work and the factors affecting the ranking and improvement of search engine results, as well as treating some errors and problems in websites, which is one of the branches of the field of e-marketing.

Given the importance of the first search results in search engines because of their significant impact on the number of visitors to the site through search engines, which includes the usual search and search for images, videos, places and news, the importance of this field has increased, which has become specialists and experts and is also taught

Second: ways to improve search results (SEO).

Follow these SEO suggestions and watch your website rise to the top of search engine results, God willing

1. Post related content

Quality, authoritative content is the number one driver for your search engine rankings and there is no substitute for great content created specifically for the intended user that increases site traffic, improving your site’s authority and relevance in search results.

Keywords: Define and target a specific keyword phrase for each authoritative content page on your website, think about how a reader might search for that specific page

Key phrase: Repeat your key phrase several times throughout the page, once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content

Be reliable: link strategically to relevant sources and additional information within your website and even to other useful websites.

Font tags: bold, italics, headings (especially H1), and other accent marks to distinguish keyword phrases, but don’t overdo it. You still want your language and writing style to read naturally.

2. Update your content

Search engines view regularly updated content as one of the best indicators of site relevance, so make sure you keep it up to date

Review your content on a set schedule (a semester for example) and make updates as needed

Also, writing additional content rich with keyword phrases can boost your search engine rankings

Blog posts can also have shorter content about the specific topics you target. Linking relevant web pages to blog posts helps give the reader a better picture or additional information about the topic.

3. Metadata

When designing your website, every page has space between tags to insert metadata or information about the contents of your page, it is important for you to review and update your metadata as your site changes over time.

Address metadata: It is responsible for the titles of the pages displayed at the top of the browser window and as a headline within the search engine results, it is the most important metadata on your page

Meta description: It is the text description that the browser uses below the title in the search. Think of a short and attractive description of what it contains, with the aim of encouraging people to enter. A good meta description usually contains two full sentences

Keywords: Keyword metadata is rarely used to tabulate search engine rankings, however it doesn’t hurt to add it to your page’s metadata, keep it 3 to 7 sentences with each sentence consisting of 1 to 4 words

4. Related links within the text

Add relevant links within the text instead of “click here” links type the name of the interface, the word “click here” has no value for the search engine, while adding caption text for the link will improve the search engine rankings, as well as the ranking of the page you are on related to it

Always use descriptive links by linking keywords, they not only improve search engine optimization, but also add value to your readers.

5. Use alt tags

Always describe your photo and video with alt text tags or alt text descriptions, it allows search engines to locate your page which is very important, especially for those using text only browsers or screen readers

These are just a few of the many ways to improve search engine results, but they are useful and will work, God willing

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